The Martial Arts CenterShawnee, OK
$15
in ad spend per new paying student
Marketing for martial arts schools
More students on your mats.
We build the system that turns local families into booked trial classes, then into paying students. Websites, Google rankings, and Meta ads, built only for martial arts schools.
One school per area. We never work with your competition.
Oklahoma Institute of Martial ArtsBack-to-school campaign, 2026
68
leads in 20 days, at $8.72 per lead
20+ new students from each campaign
Door Gunner USAOrganic content strategy
5M
YouTube views in 3 months
10,000new subscribers
3 mofrom zero
$0spent on ads
Brazilian Jiu-Jitsu
Taekwondo
Tang Soo Do
Aikido
Karate
Judo
Muay Thai
Kickboxing
Hapkido
Kung Fu
Krav Maga
MMA
8 schools. One focus.
Every school we partner with is a martial arts school, from BJJ and grappling academies to Tang Soo Do, Taekwondo, and Aikido dojos.
Parents shop fast. Your school answers first.
A parent looking for kids' classes might message several schools in one evening. The school that gets back to them first has the best shot at the trial class.
- Every new lead gets a text and an email within seconds
- Families book a trial class straight into your calendar
- Automatic reminders so they actually show up
- Follow-ups keep going until they book, so no lead slips through
YS
Your SchoolAutomated follow-up
New lead: Jessica M., kids' trial class form
Hi Jessica! Thanks for reaching out about kids' classes. Grab a free trial class this week here: yourschool.com/trialSent automatically
Perfect, just booked Thursday at 5 for Leo!
Trial class booked: Thu, 5:00 PM
Reminder: Leo's first class is tomorrow at 5:00 PM. See you on the mat!Wed, 5:00 PM
Sample conversation
One system. Three ways to fill classes.
Your website captures families, Google sends them to you, and ads bring in more when you want a big season. Every part feeds the same follow-up system.
Smart-Website + CRM
A fast, mobile-first website built to turn visitors into booked trial classes, connected to a CRM that follows up for you.
Includes our work on 2 Meta ad campaigns a year- Trial-class booking synced to your schedule
- Instant text and email follow-up for every lead
- Automatic class reminders so families show up
- Forms, online shop, and payments built in
- Designed for phones first, where parents search
- Every lead in one pipeline, plus one-on-one training
Google rankings
Get found first when parents search nearby: on Google Maps, in search results, and in answers from AI assistants like ChatGPT and Gemini. Our goal for every school is the #1 spot in the map pack.
- Google Business Profile optimization
- Automatic review requests to your students
- Review flyers and QR codes for your front desk
- Social profiles and backlinks that build trust
- SEO for search results
- AEO and GEO, so AI tools recommend your school
Meta ad campaigns
Facebook and Instagram ads built around your offer, for the seasons that matter like New Year's and back-to-school. You film on your phone. We do the rest.
- Offer strategy for your campaign
- A script and shot list written for you
- Video editing and ad copy
- Ads Manager setup, targeting, and pixel tracking
- Every lead routed straight into your follow-up
- Extra campaigns available anytime
Results from schools we work with
Real campaigns and real ad spend, shared with our clients' permission.
All resultsOklahoma Institute of Martial ArtsMeta ads + Smart-Website
20+ new students per campaign, in under three weeks
OKIMA's New Year's and back-to-school campaigns each brought in more than 20 enrolled students, and both wrapped up in under three weeks. At $120 a month in tuition, 20 new students add $2,400 in monthly revenue.
Read the case studyBack-to-school, Aug 2 to 21, 202668leads at $8.72 eachAbout $593 in total ad spend
New Year's, Dec 12 to 27, 202542leads at $10.39 eachAbout $436 in total ad spend
The Martial Arts CenterShawnee, OK
$15
In ad spend per new paying student
As the only school advertising in Shawnee, TMAC pays about $4 per lead. 40% of leads book a trial class, and two out of three of those enroll. A new student's first month of tuition covers their ad cost more than six times over.
Read the case studyDoor Gunner USAContent strategy, YouTube
5M
Views, and 0 to 10,000 subscribers in 3 months
Short-form content built to be watched all the way through, with no paid ads behind it. The channel growth turned into thousands of dollars in online sales.
Read the case studyFrom first call to first leads
- 1Day 1
Free school evaluation
We review your rankings, website, socials, and lead follow-up, then show you where you're winning, where nearby schools are beating you, and what we'd fix first.
- 22 to 4 weeks
Build and setup
We build your Smart-Website and CRM, connect your calendar and forms, turn on review automation, and walk you through everything one-on-one.
- 3A couple of weeks after launch
First leads and booked classes
Most schools see their first new leads, and families starting to book trial classes, within a couple of weeks of going live.
Since 2019. Now all-in on martial arts.
Catchings Creative started in Oklahoma in 2019, building websites and marketing for local businesses. Today we work only with martial arts schools, because that focus is what gets results: we know the seasons, the offers, and the questions parents ask before they book a trial.
Founder Cody Catchings leads every client's strategy personally, from the first evaluation through every campaign.
2019Founded in Oklahoma
8Partner schools across the US
1School per area, always
Questions school owners ask
Don't see yours? Ask us on your free evaluation call.
How soon will my school see results?
Most schools see their first new leads, and families starting to book trial classes, within a couple of weeks of launch. When those families start training depends on their own schedules.
How long does a website build take?
Most Smart-Website builds take 2 to 4 weeks from kickoff to launch.
Do you only work with martial arts schools?
Yes. Every school we work with is a martial arts school, including BJJ, Taekwondo, Tang Soo Do, Aikido, and grappling academies. If you teach a martial art, we can help.
Will you work with another school in my area?
No. We partner with one school per area, so we are never helping a nearby competitor fill their classes instead of yours.
Are Meta ads included?
Our work on two Meta ad campaigns a year is included with every Smart-Website and CRM package at no extra charge, including strategy, scripting, editing, setup, and management. The ad spend itself is paid by your school and is not included. Additional campaigns are priced per campaign.
Do I have to film my own ads?
You capture the footage, but you will not be guessing. We write the script and a shot list, then handle the editing, ad copy, targeting, and setup.
How much does it cost?
Every school is different, so pricing is tailored after a free school evaluation. On that call we review your rankings, website, socials, and lead follow-up, and show you exactly what we would recommend.
Do you work with schools outside Oklahoma?
Yes. We work with martial arts schools across the United States.
See where your school stands
Request a free school evaluation. Fill out the form and we'll reach out to set up a call, where you'll see exactly where you're winning, where nearby schools are outranking you, and what we'd fix first. No cost, no obligation.
What we look at
- Your Google Maps and search rankings against nearby schools
- Whether AI assistants recommend your school
- Your website on a phone, from first visit to booked class
- Your social media profiles and activity
- How fast new leads hear back from you
We take one school per area. We'll tell you on the call if yours is open.