High Lead Quality: How We Closed 4 Out of Every 5 Leads

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The Challenge

  • Leads often expressed initial interest but did not follow through with signing up.

  • The school needed to not only fill the new class but ensure that the leads were of high quality to achieve a high close ratio.

The Result

  • Successfully filled the new martial arts class.

  • Achieved an impressive close ratio, with 4 out of every 5 leads signing up for the class.

What you will learn from this case study…

  • The importance of precisely targeting your audience through the right channels.

  • How engaging directly with potential customers in community-specific groups can increase conversion rates.

  • Using Meta Ads effectively to reach and engage a highly relevant audience.

Introduction

A martial arts school was launching a new class and aimed to not only fill it but also achieve a high close rate. The challenge was to attract committed leads who would follow through with signing up after initial contact.

Objective

The primary goal was to fill the new class upon its opening. The campaign was designed to attract and close high-quality leads efficiently, focusing on parents interested in enrolling their children.

Target Audience

The targeted audience for this campaign was parents interested in signing up their kids for martial arts classes, specifically those who were actively looking for new extracurricular activities.

Strategy

The school used a two-pronged approach:

Meta Ads

Leveraged targeted advertising through Meta to reach parents in the local area, highlighting the benefits of the new class and the martial arts school.

Local Facebook Groups

Engaged with community groups on Facebook to foster a more direct and community-oriented approach, increasing trust and interest.

Key Learnings

  • The campaign underscored the importance of precise target audience identification and engagement.

  • Understanding where your audience spends their time and tailoring your message to meet their specific needs and interests is crucial in attracting high-quality leads.

Conclusion

Strategic use of targeted digital advertising and community engagement proved successful in filling the new class and achieving a high close rate. This case study demonstrates the effectiveness of well-planned and executed digital marketing strategies in reaching and engaging the right audience.